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Hiring and Maintaining a Top-Notch Dental Team by Wade Uglem (with L. Hurston Anderson, PhD.) Most of the stress in the life of dentists if not from the clinical side of dentistry but from the managerial side. In particular, personnel management exasperates many dentists. Frankly, it is usually because there is no real system. Written by management professionals who have hired, trained, managed, and terminated (where necessary) hundreds of employees, this is the definitive workbook on personnel management. It includes ads, application forms, ideas for psychological profiling, sample evaluation forms, job descriptions, policy and procedure manuals, etc. This book can be used to establish a personnel protocol which will help to eliminate internal conflict, raise morale, reduce turnover, assist in properly managing salaries, and maintain strong positive dental teams. The Table of Contents is below. CONTENTS
I.
How Best To Use This Book II.
The Dental Practice as a Business
III.
The Staff and Doctor(s) Must Be A TEAM
IV.
Your Customized Team Building Protocol
V.
Leadership VI.
Assessing Your TEAM’s Effectiveness VII.
Attracting and Hiring Top-Notch Team Members VIII.
Compensating and Setting Expectations IX.
Supervision and Management X.
Reprimanding, Terminating, and Rebuilding XI.
Summary Professional Promotion of a Dental Practice by L. Hurston Anderson, Ph.D., Wade Uglem, & Susan Uglem, Ph.D. Too many dental practices cannot maintain a steady inflow of new patients. Even practices which have an adequate number of new patients are spending too much to accomplish this. The best patients come from referrals from other patients, but most practices do not have an organized internal marketing procedure to guarantee this wonderful supply of new patients. To be effective it must include formalized methods for asking for referrals, patient newsletters, proper rewards for patient referrals, family recognition, chart auditing, etc. In many cases this internal marketing will suffice, but where an increased new patient flow is required more aggressive methods are required. There is a layer that can be tried and this method is similar to peeling an onion. If the first layer works, we go no further, but if it does not work, we go one more step, etc. There is always a way to increase patient flow without selling the farm. It is essential that this protocol be documented and customized for each unique situation. This workbook includes all the options with sample ads, newsletters, mail-outs, etc. The Table of Contents is not below because we are getting too many pictures on this page, and it may take too long to load where there is not a broad bandwidth. It follows the basic format of the others with a marketing emphasis. If required, email for a copy. Costs/Ordering. Establishing a De Novo Dental Practice There is a guaranteed way to start a new dental office and prosper well in excess of the norm. Our de novo consulting team has an untarnished record, and their notes and workbooks are being collected for this workbook. This one will be expensive compared to the others, but it will have all the necessary equipment and supplies to purchase, how to borrow money, where to locate, sample promotional material to guarantee a full schedule from the first day, etc. It is estimated that this volume will be available by mid summer of 2002. If you want to be notified for inclusion of pre-edited versions, email with details.
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